As part of the 1st Semester in my Final Year at Ulster, myself and 2 other students teamed together to complete a full rebrand for the social enterprise Harmony (originally Harmony Corner) including website build from scratch, social media platforms, uniforms, corporate merchandise, logo branding kit and product photography.
Harmony is a social enterprise with the vision to strive for a more progressive future which advocates for adults with learning disabilities in the workplace. Having previously operated under ‘Harmony Corner’ within ‘The Triangle Housing Association’ they were seeking a brand-new visual identity including a WordPress website, Social Media accounts and print materials.
After spending some weeks examining the services, values and ethos of Harmony, we began to centre the branding around the 5 Pillars of Wellbeing as well as creating a brand that could be scaled out across the country – not just in Ballymena!
We wanted to ensure that Harmony wasn’t just a social enterprise but a brand in which its products just happen to be expertly made by an adult with a learning disability.
This project is the result of an Interactive Media 3rd Year collaboration Lucy Fleming, Chloe Mooney and Hollie McCartney. Given the fact we were never able to have an in-person meeting with the client, I feel we created a fantastic set of resources for the enterprise to use and build upon in the future, to the benefit of adults they work with and the wider community, and I would like to thank them for giving us the opportunity to work with them!
